Thinkbox
If you didn’t make it to our annual Trends in TV event, or you attended and realised it was so good you want to rerun the fun, then you can dive into the content right here.
At the event we revealed viewing and advertising data from 2024, spend trends and a view of the AV landscape. We also shared a host of new nickable charts which are now available to download on this page.
EssenceMediacom took to the stage to present a brand-new analysis on the financial impact of where advertising budgets are allocated and TV’s amplification effect on search and social media performance. The study showed that removing TV advertising from campaigns is always sub-optimal and will significantly impact the performance of response channels.
Agenda
Viewing, video planning and spend trends
Anthony Jones, Head of Research, Thinkbox
Why the Eff would you cut TV?
Richard Kirk, Chief Strategy Officer, and George Gloyn, Head of Campaign & Marketing Analytics, EssenceMediacom, GroupM
A few words about the future
Zoe Harkness, Head of Partnerships, Thinkbox
